Instructional Video Campaign
Agir-Brokk is a Swedish manufacturer of superior scuba-diving gear. We developed an ongoing campaign centered around their products. Divers, especially tech divers, are a discerning market with a manic commitment to quality. Tech specs are vital to them, just as seeing products used in action.
RanFilm developed and executed the entire campaign (ongoing). The videos are produced entirely in-house, with RanFilm creating copy, video, voice-over and original music. We went underwater and filmed a scuba-diver with one of Agir’s famous diving lights for the intro.
Instead of professional models, we asked Agir’s employees and partners to participate in the videos, as divers have their own body language when it comes to gear.